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We believe...

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Unique content era

The opportunities in the entertainment and media industry are evident. Naturally, we don't ignore the challenges, but we deeply believe in the potential between creativity and market intelligence to connect efficient content businesses across models, languages and formats.

Consumer intelligence is key

We are pretty much confident that content strategy begins and ends with consumer intelligence. That is the reason why we are obsessed in pursuing the inevitable changes on social and cultural trends that influences the content demand and engagement. Plugging trends, clusters and stories is in our DNA.

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Business oriented content

Storytelling is meaningful to all humans in this planet, but it’s also a product. To connect so many perspectives, we use the concept of “Affinity and Addressability” to approach opportunities. Under the environment of pressure for fresh ideas and sustainability, the global content industry demands new models, visions and creativity.

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